Social Sites

Financial advisors are embracing social media as an effective way to reach their audience, foster relationships, and maintain client contact.

Our social sites are incredibly easy to use and allow you to participate on social networks—all in one compliant solution designed by financial industry veterans specifically for financial advisors.

“60% of advisors using social media generated at least 16 leads per year”

Financial Planning Association survey

 

We offer two kinds of social sites: a WordPress version with all of our basic social site benefits, and our Marketeria version with more customization, features, and ease of use.

Comparison | Benefits | Features | Specs

 

Our two social site flavors, compared

WordPress version Marketeria version
Customizability  –adapted WordPress themes–no feature customization –customized look-and-feel–unlimited opportunity for feature customization
Extra features –email tool: turn fresh online content into a branded newsletter automatically sent on a regular schedule you determine
Analytics –Google Analytics –Google Analytics–custom analytics that turn online, social media, and email activity into actionable insights

 

Hosting –not included –enterprise-level hosting, for optimal performance & reliability, security monitoring, business continuity, 24/7 server support

 

 

Benefits

Makes marketing more powerful

  • Connect to your audience through online social networks
  • Capitalize on personal networks as you see fit
  • Deliver content to people who will find it relevant, wherever they happen to be online

Makes marketing easier, faster, cheaper

  • Advisor-friendly. Requires no technical knowledge whatsoever.
  • Easy for anyone you permit to change or add content on your site and official social networking pages
  • Keeps you compliant with Arkovi social media compliance software
  • Do everything from one console

Makes marketing more efficient & effective

  • Analytics that give you actionable information on clients and prospects
  • Translates online activity into insights, leads, and greater opportunities to consult

 

Features

Easy-to-use console

  • One dashboard
  • Easy for anyone you permit to edit or change web pages, publish blogs, post videos, audiofiles, slideshows, social media pages
  • No technical knowledge required

Fully social, fully compliant

  • Allow your firm to blog and post on Twitter, Facebook, and LinkedIn (and soon, YouTube)
  • Allow visitors to comment and share content
  • Be as selective as you want about what social activities you permit. You’re in control.
  • Ensure all social media activity is SEC- and FINRA-compliant, with Arkovi’s archiving and monitoring software

Full customization

  • No templates or frameworks. Your custom look.
  • You choose the features, we adapt your look-and-feel to Marketeria’s clean, user-friendly web architecture

Built-in email marketing

  • Automatically send branded email newsletters composed of your recent blogs
  • Use this feature to run your email marketing campaigns
  • Provides full email analytics

Custom analytics

  • Access from main console
  • Captures Google Analytics and custom analytics that other vendors don’t provide
  • Draw more meaning from site activity, tell what’s working, develop leads, determine ROI

 

Specifications

Marketeria CMS
WordPress CMS
LOOK AND FEEL:
Customized to your brand--no templates or themesX
MANAGE CONTENT:
Multiple blogs (each firm member can have his/her own blog)Xavail. at add'l cost
Easy-to-use publishing tools:
> Custom formats, pre-setXX
> Advanced keyword toolsX
> Approval processX
> Supports most image formats, embedded video, PDFsXX
> Asset (media) libraryXX
> Sidebar option for promoting contentXX
MANAGE VISITORS:
User registration systemXX
User management, with multiple user access levels you defineXX
Contributor management, with multiple contributor levels you defineX
Contact formXX
SOCIAL FEATURES:
Commenting, with custom options for moderationXX
Social media and sharing widgetsXX
EMAIL APP:
Automatically generates email contentX
Automated publishing (totally customized frequency) w/ flexible release systemX
Integrated sidebar callouts (for events, announcements), with expiration controlsX
SEARCH:
Basic and advanced site search options similar to Google Xbasic only
ANALYTICS:
Google AnalyticsXX
Proprietary analytics:X
> Content, user, & contributor reportsX
> Geographic, search term, and email reportsX
> Advanced events tracking by user and contentX
> Keyword use statistics, including frequency and usageX
> Advanced email reportsX
Integrated Arkovi & email app analyticsX
COMPLIANCE:
Arkovi integration:
> SEC/FINRA-compliant blogging and social media posting/archiving from admin consoleX
SEO (SEARCH ENGINE OPTIMIZATION)
SEO optimized out of the box, and keyword-drivenXX
Advanced keyword libraryXX
SECURITY
Vault PIN admin entry—lower risk of hacking X
HOSTING
Enterprise-level hostingX
SUPPORT
Technical support during NYSE hours of operation; server support 24/7Xtech only
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