Financial advisors are embracing social media as an effective way to reach their audience, foster relationships, and maintain client contact.
Our social sites are incredibly easy to use and allow you to participate on social networks—all in one compliant solution designed by financial industry veterans specifically for financial advisors.
“60% of advisors using social media generated at least 16 leads per year”
Financial Planning Association survey
We offer two kinds of social sites: a WordPress version with all of our basic social site benefits, and our Marketeria version with more customization, features, and ease of use.
Comparison | Benefits | Features | Specs
Our two social site flavors, compared
| WordPress version | Marketeria version | |
| Customizability | –adapted WordPress themes–no feature customization | –customized look-and-feel–unlimited opportunity for feature customization |
| Extra features | –email tool: turn fresh online content into a branded newsletter automatically sent on a regular schedule you determine | |
| Analytics | –Google Analytics | –Google Analytics–custom analytics that turn online, social media, and email activity into actionable insights
|
| Hosting | –not included | –enterprise-level hosting, for optimal performance & reliability, security monitoring, business continuity, 24/7 server support |
Benefits
Makes marketing more powerful
- Connect to your audience through online social networks
- Capitalize on personal networks as you see fit
- Deliver content to people who will find it relevant, wherever they happen to be online
Makes marketing easier, faster, cheaper
- Advisor-friendly. Requires no technical knowledge whatsoever.
- Easy for anyone you permit to change or add content on your site and official social networking pages
- Keeps you compliant with Arkovi social media compliance software
- Do everything from one console
Makes marketing more efficient & effective
- Analytics that give you actionable information on clients and prospects
- Translates online activity into insights, leads, and greater opportunities to consult
Features
Easy-to-use console
- One dashboard
- Easy for anyone you permit to edit or change web pages, publish blogs, post videos, audiofiles, slideshows, social media pages
- No technical knowledge required
Fully social, fully compliant
- Allow your firm to blog and post on Twitter, Facebook, and LinkedIn (and soon, YouTube)
- Allow visitors to comment and share content
- Be as selective as you want about what social activities you permit. You’re in control.
- Ensure all social media activity is SEC- and FINRA-compliant, with Arkovi’s archiving and monitoring software
Full customization
- No templates or frameworks. Your custom look.
- You choose the features, we adapt your look-and-feel to Marketeria’s clean, user-friendly web architecture
Built-in email marketing
- Automatically send branded email newsletters composed of your recent blogs
- Use this feature to run your email marketing campaigns
- Provides full email analytics
Custom analytics
- Access from main console
- Captures Google Analytics and custom analytics that other vendors don’t provide
- Draw more meaning from site activity, tell what’s working, develop leads, determine ROI
Specifications
| Marketeria CMS | WordPress CMS | |
|---|---|---|
| LOOK AND FEEL: | ||
| Customized to your brand--no templates or themes | X | |
| MANAGE CONTENT: | ||
| Multiple blogs (each firm member can have his/her own blog) | X | avail. at add'l cost |
| Easy-to-use publishing tools: | ||
| > Custom formats, pre-set | X | X |
| > Advanced keyword tools | X | |
| > Approval process | X | |
| > Supports most image formats, embedded video, PDFs | X | X |
| > Asset (media) library | X | X |
| > Sidebar option for promoting content | X | X |
| MANAGE VISITORS: | ||
| User registration system | X | X |
| User management, with multiple user access levels you define | X | X |
| Contributor management, with multiple contributor levels you define | X | |
| Contact form | X | X |
| SOCIAL FEATURES: | ||
| Commenting, with custom options for moderation | X | X |
| Social media and sharing widgets | X | X |
| EMAIL APP: | ||
| Automatically generates email content | X | |
| Automated publishing (totally customized frequency) w/ flexible release system | X | |
| Integrated sidebar callouts (for events, announcements), with expiration controls | X | |
| SEARCH: | ||
| Basic and advanced site search options similar to Google | X | basic only |
| ANALYTICS: | ||
| Google Analytics | X | X |
| Proprietary analytics: | X | |
| > Content, user, & contributor reports | X | |
| > Geographic, search term, and email reports | X | |
| > Advanced events tracking by user and content | X | |
| > Keyword use statistics, including frequency and usage | X | |
| > Advanced email reports | X | |
| Integrated Arkovi & email app analytics | X | |
| COMPLIANCE: | ||
| Arkovi integration: | ||
| > SEC/FINRA-compliant blogging and social media posting/archiving from admin console | X | |
| SEO (SEARCH ENGINE OPTIMIZATION) | ||
| SEO optimized out of the box, and keyword-driven | X | X |
| Advanced keyword library | X | X |
| SECURITY | ||
| Vault PIN admin entry—lower risk of hacking | X | |
| HOSTING | ||
| Enterprise-level hosting | X | |
| SUPPORT | ||
| Technical support during NYSE hours of operation; server support 24/7 | X | tech only |