The rich really are different from you and me—and not just because they have more money. It’s also because they’re more likely to use social media.
That’s our read on the various studies that have come out in the last year on social media adoption among HNW and UHNW investors.
The money part: HNW clients are ahead of their advisors in their professional use of social media. And they’re more willing to use social media to interact with their advisors and receive information from them.
Here’s the 4-page slideshow (no sound). We created it for advisors who are making the case for social media within their firm, so please feel free to use or quote it with attribution.